Finding the right trade mark attorney is an important step for any organisation building and protecting its brand. In the UK, trade mark attorneys are regulated professionals who advise on protecting brand assets such as names, logos and other identifiers, but the approach and focus can vary significantly between firms.
What to consider when selecting a trade mark attorney
1. Professional registration and regulation
A UK trade mark attorney should be appropriately qualified and regulated. Checking whether they are listed with the Intellectual Property Regulation Board (IPReg) and are members of the Chartered Institute of Trade Mark Attorneys (CITMA) provides assurance that they meet recognised professional and ethical standards.
IP Asset is regulated by IPReg and our trade mark attorneys are members of CITMA.
2. Relevant sector and brand expertise
Effective trade mark protection relies on an understanding of both the brand and the commercial environment in which it operates. Choosing an attorney with experience aligned to your sector can help ensure trade marks are selected, cleared and protected in a way that reflects how the brand will be used, developed and extended over time.
3. Commercial focus and strategic alignment
Trade marks should form part of a broader IP and brand strategy that supports the company’s commercial objectives. A commercially focused attorney will consider how trade mark protection aligns with market positioning, expansion plans and future milestones, rather than treating registrations as a standalone filing exercise.
How IP Asset can support
IP Asset provides commercially relevant intellectual property and strategy advice to help build value in a company and, importantly, realise that value through its intellectual property.
Our Trade Marks team have extensive experience including Trade Mark clearance searching, filing and prosecution, oppositions and co-existence agreements
Supporting organisations across their commercial journey, from early-stage ventures through to established businesses and investors, allows trade mark strategies to evolve alongside the business. The result is brand protection that is robust, proportionate and positioned to support growth, investment and long-term value creation.
For more information, please contact us.