About Us

About IP Asset

For 20 years, IP Asset has partnered with businesses and investors to create and extract value from ideas.

IP Asset provides commercially driven intellectual property and strategy advice to help build value in a company, and more importantly realise that value through its intellectual property.

Our strength uniquely lies in the combination of legal, technical and commercial expertise, providing holistic support throughout a client’s commercial journey. We draw upon this expertise to build long term relationships, to help a range of clients navigate commercial milestones and grow.

The team has technical expertise across sectors including chemistry engineering, deep tech, AI & digital technologies and life sciences. We help clients build robust IP positions that support investment, growth and exit objectives.

With offices in Oxford and London, we support clients across the UK, Europe and internationally, working as a partner invested in your long term success.

Our Approach
We believe that intellectual property is a strategic asset, that’s why our approach focuses on clarity, commercial relevance and long term value creation.
Our team provides support to:

Identify where value is created, including previously undiscovered IP value.

Ensure the company maintains control and ownership of that value.

Develop a commercially aligned IP strategy to put in place the most appropriate protection.

Navigate commercial IP applications, such as licensing, negotiations and competitor challenges.

By taking a holistic approach, IP strategies are tailored to the client’s commercial position. One example is our right first time approach to drafting high quality patent applications from the outset. The result is a smoother path to grant, fewer redrafting rounds and ultimately lower long-term costs for our clients.

We are focused on providing

Build Value

Commercially relevant support to build value and help reach your commercial goals.

Guidance

Clear guidance through this journey that is tailored to your business position, as though we are internal counsel.

Support

Additional support where we can, beyond IP, through our network and industry connections.

What we don’t do

Jargon

Use confusing jargon, we communicate in language you understand. Above all, we make the complex simple.

Misaligned

Recommend actions that are misaligned to the commercial position of the company.

Intro Call Fee

Charge for an introductory call.

Our Values

Our approach is influenced by our values. At IP Asset we believe in:

Do what’s right, not easy

Even when it costs us. Because integrity builds trust, and trust builds everything else.

Own the outcome

Take ownership. We treat every client challenge like it’s personal - because it is.

Think first, act wisely

Lead with precision, not shortcuts. Strategy should save time, not waste it.

Make it human

Connect personally. Prioritise relationships. Communicate clearly. Keep things kind.

Our Team

Our team consists of subject matter experts that not only have the technical knowledge but also the commercial understanding to translate innovation into value.

Wellbeing
Causes we support
Sobell House
Sobell House’s mission is to enrich the lives of their patients and those who love and care for them in the communities in which they operate across Oxfordshire.
Parkrun
Oxford parkrun offers an opportunity for all the local community, male or female, young or old, to come together on a regular basis to enjoy this beautiful park and get physically active into the bargain. We want to encourage people to jog or run together irrespective of their ability – this event is truly open to all and best of all it really is FREE!
Status Row
3 women who rowed 3,000 miles across the Atlantic. Challenging the everyday use of plastic and supporting the Marine Conservation Society. If we can row an ocean, can you say no to a straw?
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